National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Early detection and effective treatment protocol is the key to minimize the complications associated with a lifestyle disorder like diabetes. So, educating the patients through digital media will enable us to bring desirable change in the attitude of diabetic patients. With this backdrop, the present paper aimed to assess the effectiveness of digital media content on the attitude of the diabetic patients. An exploratory research design with two hundred type- 2 diabetes respondents were selected randomly from the rural and urban areas of Guntur district of Andhra Pradesh. A two months education program based on digital media content in different forms like 90 text, 30 voice messages, and 8 animation modules was developed and disseminated. After the education program, post-intervention changes in the attitude of the respondents measured with a time gap of two months. The major findings of the study revealed that there was a significant difference in the overall attitude of the respondents between pre and post-intervention. Further, the respondents had significant progress of positive attitude towards clinical attitude with a percent increase of 23.17% followed by nutrition attitude (20.71%) and management attitude (10%) after post-intervention. Thus, digital media plays an impressive role in changing the attitude of the diabetic patients.
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