Follow
International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2020) [Effective from January 1, 2020]For more details click here

Login as a Reviewer

Indexed in



National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

See Guidelines to Authors
Current Issues

Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(8): 3030-3038
DOI: https://doi.org/10.20546/ijcmas.2020.908.342


Innovations in Agriculture – A Case of “Digital Agribusiness Models”
Muralidharan*
Department of Social Sciences, Agricultural College and Research Insititute, Killikulam, Vallanad, Tuticorin District, India
*Corresponding author
Abstract:

World population will increase at geometric rate of progression and an estimated 9.6 billion people and will require 70 percent more food than is available today. In order to increase the production efficiency, expertise in the domain of agriculture opined and developed different agribusiness models to address the above aspects. In order to conduct this research, case study method was adopted to collect the necessary data and information from the entrepreneurs performing successful ventures in digital mode of agribusiness by adopting purposive sampling method. Secondary data pertaining to different countries were collected from the websites of digital agribusiness of their respective country. Digital agripreneurs enrolled in the Agribusiness incubation society were contacted personally to collect the required data. M/s Kisangates Agro Informatics is an innovative startup with a motive to revolutionize business processes in agricultural ecosystem through strategic models and digital transformations that are synergistic with environment and business needs. Further, M/s Jeypee Biotechs, Virudhunagar developed the digital and ICT enabled field advisory system model and executes networking among farmers on a common platform for dry chillies cultivation for export purposes. Through his intervention, farmers are realizing 20 per cent extra income. A paradigm shift is taking place to transform the traditional farming system to digital mode in order to reduces the cost, minimize wastages and thus leads to realize better price in the market. To conclude this study and based on the discussion with entrepreneurs and expertise in the domain of digital agritech companies, following strategies are suggested for a better agribusiness value chain.


Keywords: Digital agriculture, Startups, Artificial Intelligence and Internet of Things (IoT)
Download this article as Download

How to cite this article:

Muralidharan, C. 2020. Innovations in Agriculture – A Case of “Digital Agribusiness Models”.Int.J.Curr.Microbiol.App.Sci. 9(8): 3030-3038. doi: https://doi.org/10.20546/ijcmas.2020.908.342