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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(8): 1883-1892
DOI: https://doi.org/10.20546/ijcmas.2020.908.215


Marketing Strategies for the Mustard Crop in Madhya Pradesh
Pooja Shukla* and J.K .Gupta
1Mahatma Gandhi Chitrakoot Gramodaya Vishwavidyalaya, Chitrakoot, Satna (M,P.), India
*Corresponding author
Abstract:

National economy occupies 6th position in mustard production. The study contains the impact of expended marketable surpluses on the pattern of market arrivals and their impact on the market development with reference to Rapeseed-Mustard oilseeds. To achieve the stated objective, the wholesale regulated markets of Madhya Pradesh were categorized into small, medium and large markets based on the arrivals of selected commodities. In small markets it was 36.42 percent, while it was 34.55 percent and 41.44 percent in medium and large markets, respectively. The co-efficient of price variation ranged from 31 to 34 percent in the three markets. Marketable and marketed surplus in absolute and percentage terms was directly related with the size of holding, while the total quantity retained was inversely related with the size of holdings and extent of marketable and marketed surplus was identical on sample holdings. The main objective is to find the marketing strategies in Madhya Pradesh of the mustard crop.


Keywords: Surpluses,Price,Oilseeds
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How to cite this article:

Pooja Shukla and Gupta, J.K. 2020. Marketing Strategies for the Mustard Crop in Madhya Pradesh, India.Int.J.Curr.Microbiol.App.Sci. 9(8): 1883-1892. doi: https://doi.org/10.20546/ijcmas.2020.908.215