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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 9, Issue:7, July, 2020

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com /
submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(7): 981-987
DOI: https://doi.org/10.20546/ijcmas.2020.907.115


Analysis of Cold Storage Capacity Utilization with Specific Reference to a Farmers Market in Tamil Nadu, India
S. Moghana Lavanya*, K. Mahendran, S. Hemalatha and V. M. Indumathi
Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore-641041, India
*Corresponding author
Abstract:

Agricultural supply chains are redundant with intermediaries and in price exploitation of farmers in marketing their produce. In order to help farmers realize better prices, direct marketing concept such as Uzahavar sandhai in Tamil Nadu, Rythu Bazar in AP etc were initiated. The study was undertaken to know the usage of cold storage units in the farmers market located in Anna Nagar, Madurai of Tamil Nadu. The secondary information regarding the arrivals, number of farmers and number of consumers participated, usage of cold storage facility were collected for the past five years and same was analyzed and presented. The results indicated that capacity utilization of the cold storage unit available was low and sufficient interventions are needed for promoting better usage.


Keywords: Farmers Market, Cold storage, Capacity Utilisation, Arrivals, direct marketing

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How to cite this article:

Moghana Lavanya. S., K. Mahendran, S. Hemalatha and Indumathi. V. M. 2020. Analysis of Cold Storage Capacity Utilization with Specific Reference to a Farmers Market in Tamil Nadu, India.Int.J.Curr.Microbiol.App.Sci. 9(7): 981-987. doi: https://doi.org/10.20546/ijcmas.2020.907.115
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.

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