National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was undertaken in five southern states (Andhra Pradesh, Karnataka, Kerala, Tamil Nadu and Telangana) and two Union territories (Lakshadweep and Puducherry) of Southern India during 2019-2020 to find out the social media used by Krishi Vigyan Kendra scientists. One hundred and sixty one scientists working in 117 Krishi Vigyan Kendras were purposively selected as the sample of the study. The collected data was scored, tabulated and analysed using frequency, mean, standard deviation and multiple regression analysis. The results revealed that a majority of KVK scientists were very frequently using WhatsApp (91.93%) and Facebook (61.49%), while a majority of KVK scientists were not using Twitter (86.34%), Quora (72.67%), Telegram (68.94%), Instagram (66.46%) and Skype (51.55%). A little more than one-third of the KVK scientists were: very frequently using YouTube (45.34%), rarely using Messenger (36.02%) and not using ResearchGate (41.61%). It was found that more than three-fourth (79.51%) of the KVK scientists were belonging to low to medium category of overall extent of utilization of social media. The important five informations disseminate by KVK scientists to the farmers were integrated pest management, date and venue of trainings/ demonstration, integrated nutrient management, availability of agricultural inputs and subsidies and integrated disease management. The R2 value indicated that all the 21 personal, socio-economic, psychological and communication characteristics of KVK scientists had contributed to the tune of 81.91 per cent of variation in using of social media by the KVK scientists. Poor internet connectivity in rural areas (86.34%), lack of scientific validity in messages spread via social media (80.75%), insufficiency of time to use social media for agricultural development (78.26%), technical problems while using social media (66.46%) and lack of privacy in social media (54.04%) were the constraints faced by majority of KVK scientists while using social media.
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