|
PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was conducted mainly with the objective to study the relationship between personal profile and management orientation of gerbera growers. For the study, Osmanabad, Nanded and Latur district was selected purposively from Marathwada region. As regard with all independent variables viz., age, education, experience in gerbera cultivation, land holding, area under gerbera, annual income, extension contact, mass media exposure, risk orientation, innovativeness and economic motivation had positive and highly significant relationship with their management orientation. Regarding multiple regression it was found that, co-efficient of determination (R2) of the independent variables was 0.6241.It means that 62.41 per cent of total variation in the management orientation of gerbera growers was explained by the all selected independent variables