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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(5): 720-728
DOI: https://doi.org/10.20546/ijcmas.2020.905.080


Farmers Knowledge on Emerging Marketing Interventions of Fruits and Vegetables in Karnataka, India
N. Gayathri1*, S. Sahana2, Basavaraj I. Halingali2 and Nagarajappa Adivappar2
1Division of Dairy Extension, ICAR-National Dairy Research Institute,
Karnal, Haryana, India
2College of agriculture, UAHS, Shivamogga, Karnataka, India
*Corresponding author
Abstract:

The present study was conducted in Davangere district of Karnataka state during 2017-18. For the study, 40 farmers each from public, co-operative and private market intervention were selected following simple random sampling procedure. Thus, the total sample size constituted to 120. The data was collected using pre-tested questionnaires. The knowledge level of farmers was measured considering criteria like General information, post-harvest activities and Market related information by framing different statements. The data was analyzed using excel and results was presented in frequency and percentage. The findings of the study indicated that the farmers had cent percent knowledge on awareness, grading procedure, packing, transit loss, Electronic weighment services, Acceptance of produce irrespective of quality and quantity and market updates in Public market intervention. In case of Co-operative market intervention, the farmers had full knowledge (100.00%) on awareness, harvesting procedure for HOPCOMS and branding of the produce under HOPCOMS trade name. The Private market farmers had same knowledge (100.00%) on awareness, grading and mechanical grading, establishment of local market and collection centers, timely co-operation of staff and monitoring of farming activities. The study reflects that the farmers are having fair knowledge in all three market interventions.


Keywords: Knowledge, Public market intervention, Co-operative market intervention, Private market intervention
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How to cite this article:

Gayathri, G. N., S. Sahana, Basavaraj I. Halingali and Nagarajappa Adivappar. 2020. Farmers Knowledge on Emerging Marketing Interventions of Fruits and Vegetables in Karnataka, India.Int.J.Curr.Microbiol.App.Sci. 9(5): 720-728. doi: https://doi.org/10.20546/ijcmas.2020.905.080