International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
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Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(4): 2425-2433

Role and Impact of Media on Younger Generation: A Sociological Approach with Respect to Covid-19 Lockdown
Shatakshi Semwal* and Ragini Ranawat
Department of Home Science, University of Rajasthan, Jaipur, India
*Corresponding author

Media is the reflection of our society and is considered as the fourth pillar of democracy which makes us mindful of different social, political and financial exercises around us. Different medium of media like electronic, print and web helps making the public fully informed. Nowadays, various media like social sites, you tube channels, blogs etc. has become the voice of society and various media platforms have stimulated the thoughts of younger generation and other sections of society as influencers. So, current research was conducted with the objective to analyze role and impact of media in relation to the COVID-19 incidence & lockdown on the psychological well-being of youth. The research will help in studying the nature of media in information dissemination and its impartiality towards people in relation to National issues and pandemic. A 21-days national lock-down has been announced to control the stage-3 of COVID-19. So, an online survey through Google tool was conducted in three different states i.e. Uttarakhand, Haryana and Rajasthan. Three universities from the respective states were selected purposively i.e. GBPUAT, CCSHAU and Rajasthan University. The results concluded that media usage has been increased during the lock down and respondents found it effective in providing the information to public. Regarding the impact of media, most of respondents felt confused and paranoid, were obeying the lock-down rules and quarantined themselves. Most of respondents were satisfied with the News channel’s performances but were still unaware about the mobile app “Aarogya Setu.” Apart from the safety concerns, quarantine also affected their mental health as majority of them were struggling with levels of loneliness and anxiety, insomnia, escalating nervousness and emotional exhaustion. Results further showed that majority of them converted quarantine into a productive period and dedicated time to pursue hobbies. Thus, it can be concluded that every aspect has both positive and negative sides but media has played its role effectively during lockdown and respondents followed the safety measures. Effective and efficient collaboration, coordination and implementation of media information through news channels, influencers has helped the respondents to perform productive work.

Keywords: Media effectiveness, Usage pattern, Psychological health
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How to cite this article:

Shatakshi Semwal and Ragini Ranawat. 2020. Role and Impact of Media on Younger Generation: A Sociological Approach with Respect to Covid-19 Lockdown.Int.J.Curr.Microbiol.App.Sci. 9(4): 2425-2433. doi: