National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
To sustain dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates dissemination of technologies/innovations for improving the farm’s output. There is also a need to understand how far existing innovations are diffused to the farmers and factors influencing diffusion and/or rejection. Based on the highest cattle population and best rank in adoption of recommended dairy innovations three districts namely Visakhapatnam, Krishna and Chittoor were selected from each region of Andhra Pradesh respectively. From the 18 villages of the selected 3 districts, 20 dairy farmers were selected from each village and finally 360 respondents were selected for the study. The computed r-values between profile characters and diffusion, viz., land holding, experience, income, decision making ability, economic orientation, scientific orientation, attitude and communication channels were positively and significantly correlated with diffusion of innovations. The step down multiple regression analysis done at last step for prediction of influence of independent variables on diffusion revealed that, experience, income, economic orientation, attitude and communication channels were significant (P<0.01) in positive direction while age is significant (P<0.01) in negative direction. All these variables focused on technology dissemination for diffusion of dairy innovations into farming communities in the study area.
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