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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(4): 2045-2051
DOI: https://doi.org/10.20546/ijcmas.2020.904.244


Determinants of Diffusion of Animal Husbandry Innovations among Dairy Farmers of Andhra Pradesh, India
Triveni1*, G. R. K. Sharma2, Ch. Satyanarayana3, K. Sarjan Rao4and T. Raghunandhan5
1Department of Veterinary Extension, College of Veterinary Science, Tirupati, India
2College of Veterinary Science, Tirupati, India
3College of Veterinary Science, Hyderabad, India
4DSA, Sri Venkateswara Veterinary University, Tirupati, India
5College of Veterinary Science, Korutla, Telangana, India
*Corresponding author
Abstract:

To sustain dairy farming as a rural livelihood and to meet the growing demand of milk, necessitates dissemination of technologies/innovations for improving the farm’s output. There is also a need to understand how far existing innovations are diffused to the farmers and factors influencing diffusion and/or rejection. Based on the highest cattle population and best rank in adoption of recommended dairy innovations three districts namely Visakhapatnam, Krishna and Chittoor were selected from each region of Andhra Pradesh respectively. From the 18 villages of the selected 3 districts, 20 dairy farmers were selected from each village and finally 360 respondents were selected for the study. The computed r-values between profile characters and diffusion, viz., land holding, experience, income, decision making ability, economic orientation, scientific orientation, attitude and communication channels were positively and significantly correlated with diffusion of innovations. The step down multiple regression analysis done at last step for prediction of influence of independent variables on diffusion revealed that, experience, income, economic orientation, attitude and communication channels were significant (P<0.01) in positive direction while age is significant (P<0.01) in negative direction. All these variables focused on technology dissemination for diffusion of dairy innovations into farming communities in the study area.


Keywords: Diffusion, Prediction, Correlation, Multiple regression
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How to cite this article:

Triveni, G., G. R. K. Sharma, Ch. Satyanarayana, K. Sarjan Rao and Raghunandhan, T. 2020. Determinants of Diffusion of Animal Husbandry Innovations among Dairy Farmers of Andhra Pradesh.Int.J.Curr.Microbiol.App.Sci. 9(4): 2045-2051. doi: https://doi.org/10.20546/ijcmas.2020.904.244