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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(4): 1340-1343
DOI: https://doi.org/10.20546/ijcmas.2020.904.159


Role of the Attribute Complexity in Adoption of Selected Dairy Innovations
Triveni1*, G. R. K. Sharma1, Ch. Satyanarayana2,Sarjan Rao1 and T. Raghunandhan3
1College of Veterinary Science, SVVU, Tirupati, India
2College of Veterinary Science, Rajendranagar, Hyderabad, India
3College of Veterinary Science, Korutla, Telangana, India
*Corresponding author
Abstract:

The present investigation is focused on the perceived attribute complexity, measured in terms of cognitive complexity and application complexity of the dairy innovations selected for the study. Cognitive complexity of the innovations is in turn measured as simple and complex and adaptability is measured based on its feasibility as adaptable and un adaptable for the nine innovations selected for the study. A sample of 360 dairy  farmers were selected using simple random sampling technique from three districts i.e., Visakhapatnam, Krishna and Chittoor based on the highest livestock population from the three respective regions i.e., North coastal, Coastal and Rayalaseema regions of Andhra Pradesh. The innovations i.e., Package of practices for feeding and management of heifers, pregnant and lactating animals; Feeding  of area specific mineral  mixture; Cultivation  and  feeding  of Azolla, Strategies  for  enhancement  of  milk  yield  and  quality and Use of information and communication technologies were felt as simple and adaptable by majority (90%) of the respondents while the innovations Formulation  and feeding  of complete feed  blocks; Cultivation  and  feeding  of  hydroponic  fodder; Use  of  milking  machine and Marketing strategies to improve milk sales were found difficult for adoption by most (53%) of the respondents.


Keywords: Adoption,Cognitive complexity, Adaptive complexity
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How to cite this article:

Triveni,. G., G. R. K. Sharma, Ch. Satyanarayana, K. Sarjan Rao and Raghunandhan, T. 2020. Role of the Attribute Complexity in Adoption of Selected Dairy Innovations.Int.J.Curr.Microbiol.App.Sci. 9(4): 1340-1343. doi: https://doi.org/10.20546/ijcmas.2020.904.159