National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was undertaken with objectives to find out the utility of AgroTech VNMKV mobile App as perceived by user farmers and to study the preference of the user farmers for content in AgroTech VNMKV mobile App. A total of 120 respondents were selected as sample respondents for the study. Data revealed that the dimension of utility perception of the mobile app viz., Readability (100%), Credibility (100%), Accuracy (100%), Clarity (100%), Directness (100%), and Factuality (100%) had 100 UPI and had been ranked first, followed by Terminology (99.05%) was ranked second. Whereas Understandability (97.77%) ranked third position, followed by Timeliness (97.22%), Practicability (92.30%), Satisfaction (90.83%), Brevity (73.50%), Illustrativeness (66.67%) and Coverage of subject matter (47.50%). and were ranked IVth, Vth and VIth, VIIth, VIIIth and IXth, respectively. It also indicates that 47.50 per cent of coverage of subject matter in the app as per need of the user farmers. It has been further observed that the overall utility of AgroTech VNMKV mobile App was high as perceived by the user farmers. While subject matter viz., Varieties of Crops (4.966), Cultivation of crops (4.658), Dryland Agriculture (4.366), Soil Science (4.350), Modern Irrigation Methods (4.333), Profitable cropping method (4.308), Soil and Water Conservation (4.258), Pest Management (4.250) and Disease Management (4.133) were most preferred topics of the App by the user farmers, whereas Current Event – Blog link (3.950), Farm Equipment & Machinery (3.950) Organic Farming (3.641), Subsidiary Occupations (3.625), Agricultural Engineering (3.475), Weed Management(3.441), GKMS Agro-advisory – Blog link (3.058), Watershed Development (2.375), Weather & Soil of Marathwada (2.016), Security of Crop varieties & Farmers Rights (1.991), Horticulture (1.941), Agro Forestry – Sag Cultivation (1.716), Extension Education (0.975), Home Science Technology (0.883), Agricultural Economic (0.525), Contacts (0.041) were highly preferred by the user farmers.
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