Follow
International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39 For more details click here
National Academy of Agricultural Sciences (NAAS) : NAAS Score: *5.38 (2020) [Effective from January 1, 2020]For more details click here

Login as a Reviewer

Indexed in



National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2020)
[Effective from January 1, 2020]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2018 - IJCMAS--ICV 2018: 95.39
For more details click here

See Guidelines to Authors
Current Issues

Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(4): 1313-1319
DOI: https://doi.org/10.20546/ijcmas.2020.904.155


Impact of Mass Media on Agriculture Practices in District Lucknow (U.P)
Vishakha Yadav1*, S. R. Yadav1, Abhishek Mishra1 and Pratima Sachan2
1Department of Agricultural Extension, CSAUA&T, Kanpur-208002 (U.P.) India
2Department of Home Science Extension, CSAUA&T, Kanpur-208002 (U.P.), India
*Corresponding author
Abstract:

The study entitled “ Impact of mass media on agriculture practices in district Lucknow (U.P.)” was undertaken with a view to analyze the socio-economic background of the farmers followed by impact of mass media on adoption of agriculture practices, adoption of  agricultural practices, and constraints faced by respondents and then the suggestions; study revealed that majority (58.75 per cent) of the respondents were old age group with middle school level of education (42.50 per cent) having small land holdings ( 51.25 per cent) out of which majority of farmers were having medium (42.50 per cent) annual income. Among formal inter-personal sources village agricultural workers were the main and most credible sources of information. Among mass media and print media radio, television, newspaper and magazines were the main and most credible source of information. From the study it was revealed that socio-economic characteristics had positive and significant relationship factors influencing availability of the farm produce. Percentages and frequency were showing the impact of mass media under use and no use of mass media on agriculture practices such as land preparation, seed and sowing, fertilizer management, irrigation management, harvesting etc. There were significant adoption and improvement seen in the study.


Keywords: Mass media,Agriculture,farmers, Socio-economic
Download this article as Download

How to cite this article:

Vishakha Yadav, S. R. Yadav, Abhishek Mishra and Pratima Sachan. 2020. Impact of Mass Media on Agriculture Practices in District Lucknow (U.P).Int.J.Curr.Microbiol.App.Sci. 9(4): 1313-1319. doi: https://doi.org/10.20546/ijcmas.2020.904.155