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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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Original Research Articles                      Volume : 9, Issue:4, April, 2020

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com /
submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2020.9(4): 599-603
DOI: https://doi.org/10.20546/ijcmas.2020.904.073


Marketing Pattern of Pig Farmers in Dima Hasao District of Assam, India
Monosri Johari1*, Pulin Hazarika1, Manindra Nath Ray1, Leema Bora1
Sadananda Payeng1, Koushik Kakoty2 and Keshab Jamatia1
1Department of Extension Education, CVSc.AAU Khanapara, India
2Department of Veterinary Public Health, LCVSc. Joyhing, India
*Corresponding author
Abstract:

Pig farming is a household traditional activity in the hill district of Assam. 100 pig farmers were purposively selected from two blocks namely Jatinga Valley Development Block and Diyungbra ITDP Block for the present study. Structured interview schedule was used for data collection after pretesting and validation of the schedule. Majority of the pig farmers (82.00%) of the respondents belonged to medium category of distribution in place/person to whom pig was sold in Block all categories (i.e. Block I, Block II and Pooled sample). It was also revealed that 70 per cent, 84 per cent and 83 per cent were in medium category in the area of mode of marketing in Block I, Block II and pooled sample respectively. When specifically studied, it was revealed that a large proportion of 96 per cent, 70 per cent and 83 per cent of the respondents sold their pigs when pig was around one year in Block I, Block II and pooled sample respectively. In case of mode of marketing it was found that 70 per cent, 36 per cent and 53 per cent of the respondents’ preferred selling to vendors in Block I, Block II and pooled sample respectively and in Block II 78 per cent preferred selling live sale at farm. There was significant difference between the respondents of the two block (t=5.38, P<0.01) with regard to place/ person to whom pig was sold. There was also significant difference between the respondents of the two block (t=4.82, P<0.01) with regard to mode of marketing.


Keywords: Pig farmer, Dima Hasao, Marketing, Mode of Marketing

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How to cite this article:

Monosri Johari, Pulin Hazarika, Manindra Nath Ray, Leema Bora, Sadananda Payeng, Koushik Kakoty and Keshab Jamatia. 2020. Marketing Pattern of Pig Farmers in Dima Hasao District of Assam, India.Int.J.Curr.Microbiol.App.Sci. 9(4): 599-603. doi: https://doi.org/10.20546/ijcmas.2020.904.073
Copyright: This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike license.

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