National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Pig farming is gaining popularity among Punjab farmers from last 3-4 years, shedding old traditions. At present roughly 1500 pig farmers are there but there is no pig market as such either for live animal or its products. A cross-sectional study was conducted to access the marketing channels followed by Pig farmers in Punjab. A total of 150 pig farmers from different agro-climatic zones of Punjab, India were selected purposively and interviewed at their farms during the year 2018-2019. Data was analyzed using descriptive analysis. The results revealed that major channel for sale of live animal preferred by the farmer is through middleman followed by directly to the farmers especially to new entrants. The study found that the price of animal was decided only on the basis of live weight of the animal and further price of the animal remain same for farmers who were rearing them exclusively on feed or on waste. North-east and South is the main hub for the sale of live pig through middleman in Punjab. Only 2% of farmers were engaged in value addition of pork in form of pickles, sausages and ham and marketing is undertaken through brand name either directly to consumer or retailer chain. Study concluded that at present pig market is in the hand of brokers who can manipulate the price in either way and there is immediate need to establish proper pig market/processing plant to safe guard the interest of pig farmers.
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