National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Information may come to farmers from various sources. It may be from personal, impersonal, institutional, localite and cosmopolite or mass media sources. The appropriateness of these sources varies from enterprise to enterprise, situation to situation and from time to time. Further, the credibility of information sources also varies with respect to the competency and trustworthiness of the source. Hence, it becomes quite important to channelize the right information at the right time and through the right channel.The “Before and After” research design was employed for conducting the study. The present study was conducted in Bangalore rural district of Karnataka state. Hoskote taluk was purposively selected for the study where tomato is extensively cultivated. The total sample constitute to 90 from three villages. The study shows that a positive and significant relationship between symbolic adoption of the tomato growers with their family size, cosmopoliteness, economic motivation and deferred gratification before the treatment. Whereas, education, family size, farming experience, extension contact, economic motivation, innovative proneness and risk orientation had a significant relationship after the television treatment. The data reveals that a positive and significant relationship between symbolic adoption of the tomato growers with farming experience, scientific orientation, innovative proneness and risk orientation before the treatment. Whereas, farming experience, scientific orientation, achievement motivation, innovative proneness and management orientation had a significant relationship after the e-krishi Agri –portal treatment. The results reveals that a positive and significant relationship between symbolic adoption of tomato growers with age, family size, scientific orientation, innovative proneness and management orientation before the treatment. Whereas, family size, scientific orientation, achievement motivation, deferred gratification, and risk orientation had significant relationship after the DVD treatment.
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