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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2018: 95.39
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2018: 95.39
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2018: 95.39
NAAS RATING 2020: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(12): 1036-1046
DOI: https://doi.org/10.20546/ijcmas.2019.812.132


Marketing Efficiency of Camel Milk under Different Supply Chains in Rajasthan State of India
Gurbir Singh1*, Amita Sharma1 and Raghvendar Singh2
1Institute of Agri-Business Management, S.K. Rajasthan Agricultural University,
 Bikaner, 334006, India
2ICAR-Central Sheep & Wool Research Institute, Avikanagar (Malpura),
District-Tonk Rajasthan (304501), India
*Corresponding author
Abstract:

The camel rearing communities in Rajasthan are witnessing the degradation of livelihood which they were doing for decades. Camels that were previously used for the transportation of goods and men are now not a viable option due to the affordability of fossil fuel transportation. The marketing camel milk has been studied by four supply chains, viz., I: Camel rearers→ Camel milk trader→ Consumer; II: Camel rearers→ Collection Centre (Centre bear the cost of collection)→ Consumer; III: Camel rearers→ Collection Centre (Rearers bear the cost of collection)→ Consumer; IV: Camel rearers→ Consumer. The supply chain IV has been found most efficient because its marketing efficiency was 12 as compared to 0.29 in the supply chain I, 0.50 in supply chain II and 0.42 in supply chain III. There is a need to build market infrastructure with a public-private partnership to bring efficiency in the marketing of camel milk.


Keywords: Marketing efficiency, Supply chains, Rajasthan, Price spread
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How to cite this article:

Gurbir Singh, Amita Sharma and Raghvendar Singh. 2019. Marketing Efficiency of Camel Milk under Different Supply Chains in Rajasthan State of India.Int.J.Curr.Microbiol.App.Sci. 8(12): 1036-1046. doi: https://doi.org/10.20546/ijcmas.2019.812.132