National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
A study on profile characteristics of televiewing farmers of Andhra Pradesh was conducted as a part of Ph. D work from 2014 to 2019. The study was conducted in four selected districts of Andhra Pradesh viz., West Godavari, Srikakulam, Guntur and Kurnool. An ex-post facto research designs was used to measure the trend of occurrence. After analysis of responses, it was found that majority of televiewing farmers were middle aged (44.58%), having primary education (22.08%), with marginal farm size (26.70%), high farming experience (50.84%), medium level socio-economic status (54.17%), medium innovativeness (40.42%), medium mass media exposure (52.92%), medium marketing orientation (39.17%), medium risk orientation (44.17%), medium economic orientation (55.42%), medium scientific orientation (55.83%), medium extension contact (60.84%), low annual income (39.17%), medium social participation (47.92%), medium cropping intensity (57.50%), medium training exposure (45.84%).
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