National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The present study was conducted in Bengaluru urban district of Karnataka during 2018-19 to assess the consumer preference and their satisfaction about organic products. It was observed that 100 per cent of consumers preferred organic vegetables followed by organic fruits (80.00%), organic eggs (71.66%), millets (66.66%), Pulses (43.33%) and cereals and their bi products (30.00%). With respect to overall preference for organic products by the consumers, it was found that 53.33 per cent of consumers belong to medium category followed by high (30.00%) and low (16.66%) category. About 73.33 per cent of consumers preferred exclusive organic outlets to buy organic products and 43.33 per cent of them preferred online purchase. Forty per cent of consumers were ready to pay 30.00 per cent premium price for organic products. About 56.66 per cent of the respondents belong to medium category of consumer satisfaction followed by high (25.00%) and low (18.33%) category of consumer satisfaction.
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