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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(9): 1479-1487
DOI: https://doi.org/10.20546/ijcmas.2019.809.170


Multi Dimensional Analysis of Consumer Preference for Organic Products
Tanweer Ahmed1*, K. P. Raghuprasad1 and N. Devakumar2
1Department of Agricultural Extension, College of Agriculture, UAS, GKVK, Bengaluru, India
2Dean, College of Agriculture, Hassan, UAS, Bengaluru, India
*Corresponding author
Abstract:

The present study was conducted in Bengaluru urban district of Karnataka during 2018-19 to assess the consumer preference and their satisfaction about organic products. It was observed that 100 per cent of consumers preferred organic vegetables followed by organic fruits (80.00%), organic eggs (71.66%), millets (66.66%), Pulses (43.33%) and cereals and their bi products (30.00%). With respect to overall preference for organic products by the consumers, it was found that 53.33 per cent of consumers belong to medium category followed by high (30.00%) and low (16.66%) category. About 73.33 per cent of consumers preferred exclusive organic outlets to buy organic products and 43.33 per cent of them preferred online purchase. Forty per cent of consumers were ready to pay 30.00 per cent premium price for organic products. About 56.66 per cent of the respondents belong to medium category of consumer satisfaction followed by high (25.00%) and low (18.33%) category of consumer satisfaction.


Keywords: Organic product, consumer, preference, consumer satisfaction, willingness to pay
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How to cite this article:

Tanweer Ahmed, K. P. Raghuprasad and Devakumar, N. 2019. Multi Dimensional Analysis of Consumer Preference for Organic Products.Int.J.Curr.Microbiol.App.Sci. 8(9): 1479-1487. doi: https://doi.org/10.20546/ijcmas.2019.809.170