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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
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Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(9): 1463-1478
DOI: https://doi.org/10.20546/ijcmas.2019.809.168


Exploration of Marketing Channels Followed by Pig Farmers in Punjab, India
Harmanjeet Singh Sidhu, S. K. Kansal, Jaswinder Singh* and Parminder Singh
Department of Veterinary & Animal Husbandry Extension Education Guru Angad Dev Veterinary and Animal Sciences University, Ludhiana, 141004, Punjab, India
*Corresponding author
Abstract:

Pig farming is gaining popularity among Punjab farmers from last 3-4 years, shedding old traditions. At present roughly 1500 pig farmers are there but there is no pig market as such either for live animal or its products. A cross-sectional study was conducted to access the marketing channels followed by Pig farmers in Punjab. A total of 150 pig farmers from different agro-climatic zones of Punjab, India were selected purposively and interviewed at their farms during the year 2018-2019. Data was analyzed using descriptive analysis. The results revealed that major channel for sale of live animal preferred by the farmer is through middleman followed by directly to the farmers especially to new entrants. The study found that the price of animal was decided only on the basis of live weight of the animal and further price of the animal remain same for farmers who were rearing them exclusively on feed or on waste. North-east and South is the main hub for the sale of live pig through middleman in Punjab. Only 2% of farmers were engaged in value addition of pork in form of pickles, sausages and ham and marketing is undertaken through brand name either directly to consumer or retailer chain. Study concluded that at present pig market is in the hand of brokers who can manipulate the price in either way and there is immediate need to establish proper pig market/processing plant to safe guard the interest of pig farmers.


Keywords: Farmer, Marketing channels, Market price, Pig
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How to cite this article:

Harmanjeet Singh Sidhu, S. K. Kansal, Jaswinder Singh and Parminder Singh 2019. Exploration of Marketing Channels Followed by Pig Farmers in Punjab India.Int.J.Curr.Microbiol.App.Sci. 8(9): 1463-1478. doi: https://doi.org/10.20546/ijcmas.2019.809.168