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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(8): 236-241
DOI: https://doi.org/10.20546/ijcmas.2019.808.028


An Assessment on Role of Media in Fashion Adoptions among Young Adults Girls
Shikha Johari, Ragini Mishra and Alka Pandey*
Human Development and Family Studies, College of Home Science, GBPUAT, Pantnagar, India
*Corresponding author
Abstract:

In present time electronic media have greater influence on youth. Young generation has tendency to imitate and follow anything which appears ‘hip’ or ‘in’. They are quick to relate and to follow what appears fashionable. Fashion is something that teens wish to fit in which makes them struggle in their everyday life. Thus, the investigation was aimed to assess the role of media and peer in fashion adoptions among young adult girls (18-25 Years) residing in premises of GBPUAT, Pantnagar. A total number 60 respondents were purposively selected for the study. A self-constructed questionnaire was prepared and applied in order to achieve objectives of research. Frequency and percentage were calculated to examine the results of the study area. The findings from this research show that the mass media play an important role in influencing fashion adoption of young adults.


Keywords: Media, Electronic media, Influence
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How to cite this article:

Shikha Johari, Ragini Mishra and Alka Pandey. 2019. An Assessment on Role of Media in Fashion Adoptions among Young Adults Girls.Int.J.Curr.Microbiol.App.Sci. 8(8): 236-241. doi: https://doi.org/10.20546/ijcmas.2019.808.028