National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
Education for women is the best way to improve the health, nutrition and economic status of a household that constitute a micro unit of a nation economy. In this context, it can be argued that lack of women education can be an impediment to the country’s economic development. Mr. Narender Modi, Prime Minister of India has given stress on the need of educating and protecting the girl child. Therefore, the present study has been planned with the objectives to develop and expose the media package on “Beti Bachao Beti Padhao” to rural women. Sufficient increase in knowledge regarding BBBP was recorded after exposure for sub- components viz., general information, information about female feticide and abortion, awareness about benefits given under the scheme, provision of award under BBBP. The media package had significant effect on the increase in knowledge of the respondents. Increase in knowledge was maximum for programme under BBBP in general information, awareness about benefits of the scheme, information about female feticide and abortion, whereas in Rewari district maximum increase in knowledge was observed for general information followed by awareness about benefits of the scheme, programmes under the scheme, information about female feticide and abortion.
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