National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study was conducted in Nagpur district of Maharashtra state. The extension personnel of State Department of Agriculture i.e. agricultural assistants are the grass root functionaries engaged in technology transfer process were the respondents under the present research endeavor. The study sample composed of one hundred agricultural assistants selected by random sampling method from seven taluka of the district. The present investigation aimed to access the overall communication behavior of agricultural assistants as well as to study the relationship between profiles of agricultural assistants with their overall communication behavior. The findings revealed that majority of agriculture assistants (69.00%) had observed in medium category of overall communication behavior, while larger section of the respondents i.e. 72.00, 77.00, 44.00, 70.00 and 69.00 per cent were observed in medium category of information seeking, evaluation, processing, transfer and feedback behavior respectively. The variables namely education, gender, service experience, background, training received and facilities available were positively and significantly related with communication behavior of agriculture assistants whereas age of the respondents have shown significant negative correlation.
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