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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(6): 2347-2350
DOI: https://doi.org/10.20546/ijcmas.2019.806.279


Consumer Preference towards Branded and Unbranded Honey in Tamil Nadu, India
S. Leaka1, S. Moghana Lavanya1*, M.R. Srinivasan2 and S. Hemalatha1
1Department of Agricultural and Rural Management, Tamil Nadu Agricultural University, Coimbatore, Tamil Nadu, India
2Department of Agricultural Entomology, Agricultural College and Research Institute, Tamil Nadu Agricultural University, Killikulam, Tamil Nadu, India
*Corresponding author
Abstract:

Honey is a natural, sweet, syrupy fluid obtained from the nectar of flowers collected by bees. The main objective of the study was to analyze consumer preference towards branded and unbranded honey in Tamil Nadu. The primary data was collected from consumers through questionnaire using online survey method. The secondary data was collected using published sources and websites. From the study it was clear that majority of the respondents preferred branded honey which was followed by wild/ tribal honey and most of them preferred Dabur honey from the available brands.


Keywords: Honey, Brands, Market
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How to cite this article:

Leaka, S., S. Moghana Lavanya, M.R. Srinivasan and Hemalatha, S. 2019. Consumer Preference towards Branded and Unbranded Honey in Tamil Nadu.Int.J.Curr.Microbiol.App.Sci. 8(6): 2347-2350. doi: https://doi.org/10.20546/ijcmas.2019.806.279