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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(6): 1039-1046
DOI: https://doi.org/10.20546/ijcmas.2019.806.127


Marketing Margin, Price Spread and Marketing Efficiency Analysis on Different Poultry Farms
V. Dinesh and Amod Sharma*
Department of Agricultural Economics, SASRD, Nagaland University, Medziphema Campus, Nagaland, India
*Corresponding author
Abstract:

A study was conducted to analyze the marketing pattern of poultry layer farms in Namakkal district of Tamil Nadu state, both primary and secondary data were used. The primary data pertained to the year 2018-19 and was elicited from 100 poultry farms and 20 market intermediaries selected and data collected using pre-tested questionnaires. Tabular, financial analysis, on marketing pattern and efficiency technique were employed. The present study revealed that the producer’s share in consumer’s rupee was 90.00 per cent, the remaining 4.30 per cent accounting for the different costs and 5.70 per cent formed for the wholesaler’s margin on channel-I. While on channel-II, the price paid by consumer for eggs sold through this channel was as high as Rs. 4400 per 1000 eggs. The price spread amounted to Rs. 900 per 1000 eggs because both wholesalers and retailers incurred marketing costs and therefore, comparatively the producer’s share in the consumer’s rupee was reduced to 80.00 per cent, respectively. Hence, the producer’s share in consumer’s rupee was 92.00 per cent, the remaining 3.40 per cent accounting for the different costs and 4.30 per cent formed for the retailer’s margin, respectively.


Keywords: Poultry, Marketing, Pattern, Efficiency, District
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How to cite this article:

Dinesh, V. and Amod Sharma. 2019. Marketing Margin, Price Spread and Marketing Efficiency Analysis on Different Poultry Farms.Int.J.Curr.Microbiol.App.Sci. 8(6): 1039-1046. doi: https://doi.org/10.20546/ijcmas.2019.806.127