National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
A study was conducted to analyze the marketing pattern of poultry layer farms in Namakkal district of Tamil Nadu state, both primary and secondary data were used. The primary data pertained to the year 2018-19 and was elicited from 100 poultry farms and 20 market intermediaries selected and data collected using pre-tested questionnaires. Tabular, financial analysis, on marketing pattern and efficiency technique were employed. The present study revealed that the producer’s share in consumer’s rupee was 90.00 per cent, the remaining 4.30 per cent accounting for the different costs and 5.70 per cent formed for the wholesaler’s margin on channel-I. While on channel-II, the price paid by consumer for eggs sold through this channel was as high as Rs. 4400 per 1000 eggs. The price spread amounted to Rs. 900 per 1000 eggs because both wholesalers and retailers incurred marketing costs and therefore, comparatively the producer’s share in the consumer’s rupee was reduced to 80.00 per cent, respectively. Hence, the producer’s share in consumer’s rupee was 92.00 per cent, the remaining 3.40 per cent accounting for the different costs and 4.30 per cent formed for the retailer’s margin, respectively.
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