National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The study was conducted during the year 2017-18 in Tumkur district of Karnataka state to measure the entrepreneurial behaviour of flower growers. In Tumkur district, Madhugiri taluk was purposefully selected for the study, since it is dominated with the major flower growing areas. Four villages of Madhugiri taluk were considered for the research purpose and forty chrysanthemum, forty jasmine and forty crossandra growers were selected randomly from each of the village. Thus, leading to the total sample size of 120. To quantify the entrepreneurial behaviour of flower growers, eleven dimensions like innovativeness, decision making ability, risk orientation, achievement motivation, knowledge of farming enterprise, ability to co-ordinate farm activities, information seeking behaviour, economic motivation, leadership ability, scientific orientation and management orientation were considered. Exactly half (50.00 %) of the chrysanthemum growers, 37.50 per cent of jasmine growers and about two-fifth (42.50 %) of the crossandra growers were observed to possess medium level of entrepreneurial behavior. With respect to overall entrepreneurial behaviour of the flower growers, more than two-fifth (43.34 %) of them falls under medium category. When comes to dimensions wise distribution of flower growers in total, significant percentage of them belongs to low category of ability to coordinate farm activities (37.50 %) and leadership ability (46.66 %), medium category of decision making ability (44.16 %), knowledge on farming enterprise (45.83 %), risk orientation (36.66 %), economic motivation (49.00 %), scientific orientation (51.66 %) and management orientation (41.66 %), high category of innovativeness (35.83 %), achievement motivation (43.33 %), and information seeking behavior (44.16 %).
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