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International Journal of Current Microbiology and Applied Sciences (IJCMAS)
IJCMAS is now DOI (CrossRef) registered Research Journal. The DOIs are assigned to all published IJCMAS Articles.
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National Academy of Agricultural Sciences (NAAS)
NAAS Score: *5.38 (2019)
[Effective from January 1, 2019]
For more details click here

ICV 2017: 100.00
Index Copernicus ICI Journals Master List 2017 - IJCMAS--ICV 2017: 100.00
For more details click here

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Original Research Articles

PRINT ISSN : 2319-7692
Online ISSN : 2319-7706
Issues : 12 per year
Publisher : Excellent Publishers
Email : editorijcmas@gmail.com / submit@ijcmas.com
Editor-in-chief: Dr.M.Prakash
Index Copernicus ICV 2017: 100.00
NAAS RATING 2018: 5.38

Int.J.Curr.Microbiol.App.Sci.2019.8(2): 2090-2101
DOI: https://doi.org/10.20546/ijcmas.2019.802.242


Consumer Acceptability of Developed Women Apparels Inspired from Molela Craft
Meenu Srivastava* and Kamakshi Trivedi
Dept. of Textiles and Apparel Designing, College of Community & Applied Sciences, MPUAT, Udaipur, Rajasthan, India
*Corresponding author
Abstract:

The present study highlights the consumer acceptability of developed designs inspired from Molela craft of Rajasthan on women apparel items. Ethnic motifs of Molela craft were collected, screened and adapted to develop 30 new designs. These designs were evaluated by panel of experts to select two best designs for each of the five selected women apparels in best placement. Thus, finally selected ten adapted motifs were applied through stencil printing technique on five women apparel items. Their cost effectiveness was also judged along with profit margin. Women apparel 1 was found highly acceptable followed by Women apparel 3. All the developed women apparels scored very high scores in terms of consumer acceptance.


Keywords: Consumer, Acceptability, Women, Apparels, Molela, Motifs
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How to cite this article:

Meenu Srivastava and Kamakshi Trivedi. 2019. Consumer Acceptability of Developed Women Apparels Inspired from Molela Craft.Int.J.Curr.Microbiol.App.Sci. 8(2): 2090-2101. doi: https://doi.org/10.20546/ijcmas.2019.802.242