National Academy of Agricultural Sciences (NAAS)
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PRINT ISSN : 2319-7692
Online ISSN : 2319-7706 Issues : 12 per year Publisher : Excellent Publishers Email : editorijcmas@gmail.com / submit@ijcmas.com Editor-in-chief: Dr.M.Prakash Index Copernicus ICV 2018: 95.39 NAAS RATING 2020: 5.38 |
The aim of the study was to document case studies of dairy based farmer producer companies in Kerala. The present study was purposively conducted in Kerala state. Locationally Kerala divided into three zones namely southern, central and northern. In all the zones there were 11 animal based farmer producer companies working. Among them 5 dairy based farmer producer companies were selected purposively i.e. one from northern, two from central and two from southern region. Finally, 24 members from each selected Farmer Producer Company were personally interviewed by applying simple random sampling technique. Major reason for producer company formation is getting better price for the products by eliminating middleman through direct sale of produce. Major services provided by company to members are organizational, production and marketing. The deciding factors of strength of Producer Company are branding and eco-friendly products The government, service providers and extension officers should sensitize farmers about the functions and benefits of producer companies. Government should develop programs specifically targeted to dairy farmers to enhance entrepreneurship in dairy farming practices.
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